The 2025 Sand Sports Super Show was one for the books, and All Terrain Concepts was proud to be right in the heart of the action. Held September 19–21 at the OC Fair & Event Center in Costa Mesa, this year’s event brought together thousands of off-road enthusiasts, builders, racers, and brands from all across the country. Known as the largest sand sports expo in the world, the show featured high-performance UTVs, side-by-sides, off-road accessories, and some of the most exciting new products in the industry — and ATC was thrilled to be part of it.

Team ATC set up at booth 4110 FZ, where we showcased our full lineup of off-road lighting solutions, including our powerful LED pods, custom harnesses, and rugged bumper kits. The response from the off-road community was incredible. We had the opportunity to connect with countless riders, racers, and builders who stopped by to check out our lighting demos, talk shop, and learn how All Terrain Concepts products are engineered for performance in the harshest terrain. One of the highlights of the weekend was sharing our ATC X Pro race pod in action — a true game-changer in high-output LED lighting that caught a lot of attention for its intensity and durability.

There was something truly electric about being surrounded by like-minded enthusiasts who live and breathe the off-road lifestyle. From the roar of custom builds on display to the adrenaline-pumping stunt demos and exclusive product launches happening all around us, the show was packed with excitement. This year also marked the debut of the new S4 Person of the Year Award, recognizing Greg Cottrell of Rugged Radios for his major impact on the sand sports industry — a well-deserved moment that highlighted the community spirit of the event.

We can’t say enough how much we appreciated every single person who came by our booth. Whether you were discovering ATC for the first time or you’ve been rocking our products for years, it was an honor to meet you, talk about your builds, and hear what you’re planning next. Events like this remind us why we do what we do — and we left Costa Mesa feeling more inspired than ever.

If you weren’t able to catch us in person, don’t worry — you can find everything we brought to the show (and more) online. Our full range of off-road lighting kits, UTV bumpers, race pods, and custom accessories is available 24/7 through our website. Whether you’re looking to light up the dunes, the desert, or your favorite trail system, ATC has your build covered with American-made gear built to perform.

We’re already looking ahead to next year’s Sand Sports Super Show. You can bet Team ATC will be back, and we’re planning even bigger things for 2026. Until then, be sure to follow us on social, stay connected through our email list, and shop online to gear up for your next ride. Thanks again for making this year’s show unforgettable — we’ll see you in the dirt.